Client Journey Specialist
"Helping purpose-driven brands build powerful, long-term client experiences — from onboarding to loyalty — with a holistic, strategic approach".
Hi, I’m Idalien Everts — solo traveler, strategist, and Client Journey Specialist for purpose-driven brands.
With a background in global operations, recruitment, and high-level client support, I bring more than execution — I bring clarity, connection, and long-term conversion.
I help founders and growing teams design and optimize the full client journey — from onboarding and automation to retention and reputation — so their business can scale without losing its soul.
Having worked across continents and departments — from talent acquisition, onboarding, sales management to VIP client relations — I step in where strategic leadership is needed most: customer experience, retention, and sustainable growth.
Whether you need someone to lead onboarding systems, build loyalty programs, streamline customer ops, or map out multi-month campaigns — I’m the person you call when the puzzle needs to come together.
YOUR BENEFITS
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Save yourself essential time
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Improved turnaround of time-consuming tasks
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Improved work-life balance
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Increased productivity
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Reduced costs for staffing and operations
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Enhanced emotional well-being
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Expanded reach
Working With the Best Clients & Partners as a VA
SERVICES
Client Experience Strategy
Review your full client experience across touchpoints. Spot gaps. Implement solutions. Boost conversions, loyalty, and referrals.
Workflow Optimization
Streamline systems across departments. From hiring and onboarding to customer service and content delivery — make it all run smoother.
Content & Brand Communication
Craft high-converting communication across platforms: social media, email marketing, and websites—always with your brand voice in mind.
Onboarding Systems & Support
Design seamless onboarding processes for new clients, customers, or team members—ensuring a great first impression every time.
Automation & CRM Setup
Implement systems like MailBlue, Hubspot, and Plug & Pay to automate emails, lead nurturing, and payment flows—saving businesses hours every week.
Client Retention & Loyalty Systems
Set up retention strategies like upsell sequences, loyalty touchpoints, and customer check-ins that drive repeat business and referrals.
✓ Office 365
✓ PMS | CRM | Booking Expert
✓ Google Workspace
✓ Google Analytics
✓ WIX Editor | Figma | Photoshop |
✓ Adobe Reader
✓ SAP | Gemini
✓ Outlook
✓ Jortt | Exact
✓ Trello | Zoom | Skype I Teams
✓ Deadline funnel
✓ MailBlue
✓ Huddle
✓ YouSign
✓ Monday.Com
✓ StanStore
✓ Slack I Notion
✓ Dutch mothertongue - Fluent English
✓ Airtable | Later
✓ AI - ChatGPT
✓ Movavi Editor
✓ AirBNB
✓ Captions
✓ YouTube
✓ LinkedIn - Facebook - IG
✓ Dropbox
✓ ThriveCart
✓ Lightroom | Canva
✓ HubSpot
✓ Trengo
✓ ManyChat
✓ BitWarden + 1Password
✓ Captions
Your Pain Points
Your client journey feels disconnected
Clients are getting mixed messages or falling through the cracks — and it's affecting trust, loyalty, and retention.
You don’t have a loyalty system
Clients love your service — but there’s no intentional flow to keep them coming back or referring others.
You're stuck in the day-to-day
You're too busy keeping things running to step back and design a strategic client experience that actually supports long-term growth
Your team isn’t aligned
Sales, marketing, and customer support aren’t on the same page — and your clients feel it.
You’re leaving money on the table
Without a clear post-sale journey, you’re missing chances to upsell, build loyalty, or turn happy clients into raving fans.
You have the tools, but no clear strategy
You're using platforms but they’re not connected in a way that truly supports your client journey.
Solution
01.
Client Journey Strategy & Mapping
02.
Cross-Department Alignment
03.
Retention &
Loyalty Planning
04.
System Flow
Visioning
WHY ME?
My 10+ years of experience in an international environment have made me capable of working with people from all walks of life.
I am focused on achieving targets and consistently strive for excellence!
I have expertise in both creative and operational
tasks.
Despite facing numerous setbacks in life, I have always moved forward with resilience. This approach defines both my personal and professional journey.
Due to my extensive international experience, I thrive in fast-paced environments.
I adapt, learn, grow and improve every day. I implement this stragegie throughout all the work I provide towards my clients.
"I don’t just fill a role — I connect the dots across your entire business".
With experience spanning operations, marketing, recruitment, customer support, content, and sales, I bring a rare, holistic perspective. I design and optimize the full client journey — from the first inquiry to long-term loyalty — so every touchpoint builds trust, converts, and keeps your clients coming back.
Foundations
Package
Get clarity and a strategic roadmap.
✔️ 90-min Strategy Session
✔️ Client Journey Audit (Discovery > Onboarding > Loyalty)
✔️ Written Report: Top 5 Gaps in Your Client Experience
✔️ Action Plan With Quick Wins + Long-Term Priorities
✔️ 1 Follow-up Call (within 14 days)
✔️ Ideal if you’re launching or refining a service
€997(one-time)
EX VAT
Growth
Package
Your client journey, fully mapped + ready to build.
✔️ Everything in Foundations
✔️ Full Client Journey Mapping (Visual + Written)
✔️ Workflow & Communication Flow Analysis
✔️ Onboarding, Retention, and Loyalty Strategy
✔️ 2 Feedback Calls
✔️ Tool/Tech Recommendations
✔️ Visual Strategy Dashboard (Notion or Slides)
€2,997(project based)
EX VAT
VIP Retainer: Strategic Partner
Ongoing, high-touch support for long-term growth.
✔️ Monthly Strategy Session (90-min)
✔️ Quarterly Journey Audit
✔️ On-demand strategic input (campaigns, emails, launches)
✔️ Messaging & Journey Review
✔️ Notion or Slack-based support
✔️ Asynchronous voice notes & feedback within 48h
✔️ Priority booking & template access
✔️ Option to host internal workshops with your team
€2,497(p/m 3 month minimum)
EX VAT